Skip to product information
The BADBUI Swim Thong is designed for those who like their swimwear bold and unapologetic. Minimal coverage, a sleek fit, and quick-dry fabric make it perfect for the beach, the pool, and everywhere the party goes next.
About BADBUI
BADBUI is a men's underwear label founded in 2013 by designer Jameson Bui, who is based in Hong Kong. Its bold, neon-led palette grew out of Bui's own style, and the name began as a playful nod to his surname. The label makes jockstraps, briefs, swimwear and socks with a confident, colourful attitude.
See all BADBUI products