Playgirl

Playboy was founded by Hugh Hefner in Chicago in 1953, when the first issue of the magazine appeared. Its Rabbit Head logo, created by art director Art Paul for the second issue, became one of the most recognisable emblems in popular culture. Today the brand is driven largely by licensing, and the bunny appears on apparel and lifestyle products worldwide, from the men's underwear to the barware and accessories at CULTUREEDIT.