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Bob Mizer
kweer cards
Peachy Kings
Bob Mizer Another Birthday Card

Regular price $6.00


In 1945 Bob Mizer began taking photographs of strapping young men on Muscle Beach in Venice, California. That December, he formed the Athletic Model Guild to market his photos, and "physique photography" was born. These Mizer/ AMG photos were subtly provocative, and discretely aimed at a gay audience. 

Now, Peachy Kings, in association with The Bob Mizer Foundation and Culture Edit,  have designed a set of beautiful, full color, 5x7 greeting cards  — inspired by those same, mid-century, Physique Pictorial magazines. Each card features one of Mizer's iconic images, playfully designed around the style and fashions of the 1950s & 60s. These are suitable for both framing and mailing.

100# uncoated paper
Card Size: 5 in x 7 in 
Envelope Size: 5.25 in x 7.25 in
Inside: May You Both Stay Happily Tied Together

  • Made in USA
  • Published by Peachy Kings

Part of the proceeds benefit Bob Mizer Foundation

Bob Mizer

His photography was a seedbed for a myriad of image makers, both amateur and professional – such as Robert Mapplethorpe, David Hockney, Jim French, Bruce Weber and Andy Warhol. Using home made sets, or light and slide projections, Bob Mizer prefigured what would later become ‘constructed’ photography in the early 1980’s. Mizer also produced the widely circulated men’s magazine, Physique Pictorial, which introduced and promoted the artists, Quaintance and Tom of Finland to the world at large. By producing Physique Pictorial, Mizer infiltrated/flooded American culture with images of men and a fantastic spectrum of masculinity. Working out of his house in Los Angeles, Mizer created his legendary studio, Athletic Model Guild, part business, part watering hole and wayward house for youths, but primarily ground zero for the new era of male imagery. With knowledge of art history and film, Mizer’s work was meticulous, intelligent, humorous, and eloquent – a language that could only come from the mid-century, golden age of Southern California.

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